The aid industry has just been Biebered. Invisible Children’s hundreds of thousands of donor / activist – they were invisible to us. Kids. That’s the target and that’s the message. If you think the aid world depends on gray haired HNWIs (High Net Worth Individuals, aka rich folk), wait and see what IC does with its pubescent legions.
My advice to the aid industry? First, get over it. Then, get on the boat. Invisible Children has more than an audience, more than loyal donors. They’ve built a repository of faithusiasm that will make change happen.